What are Click-to-Call, Click-to-Text, and Click-to-Email Links and Buttons?

Modified on Thu, 9 Apr at 11:10 AM

What are Click-to-Call, Click-to-Text, and Click-to-Email Links and Buttons?

Clickable links that initiate a phone call, text message, or email make it easy for users to take immediate action. When configured correctly, clicking these links will open the user’s phone dialer, SMS app, or default email client with pre-filled info. These links are commonly used in Funnels and Websites to improve user experience and boost conversions.


Key Benefits of Using Click-to Actions

Click-to links simplify communication by making it easy for leads to reach out with a single tap.

  • One-Tap Communication: Users can instantly call, text, or email without copying or typing

  • Higher Mobile Engagement: Mobile users are more likely to interact with clickable actions

  • Time-Saving for Leads: Auto-fills fields like phone number, message body, or email content

  • Trigger-ready automation: Can be combined with Trigger Links for follow-up workflows

  • Flexible CTA design: Click-to links can be added to both text and button elements


How to Add Click-to-Call Links

To create a link that people can click/tap to initiate a phone call:

  1. MarketingPlex the text in the funnel or website builder

  2. Click the link icon

  3. Enter your link using the format: tel:+1234567890

  4. Click Save and preview/test it on a mobile device


How to Add Click-to-Email Links

To create a link that people can click/tap to initiate an email message:

  1. Highlight the text in the funnel or website builder

  2. Click the link icon

  3. Enter your link using the format: mailto:name@email.com

  4. Click Save and preview/test the link


How to Add Click-to-Call Buttons

To create a link that people can click/tap to initiate a phone call:

  1. Click on the button in the funnel or website builder

  2. On the right side under Button Actions, use the Link to dropdown to select Call

  3. Enter the phone number

  4. Click Save and preview/test the button


How to Add Click-to-Text Buttons

To create a link that people can click/tap to initiate a phone call:

  1. Click on the button in the funnel or website builder

  2. On the right side under Button Actions, use the Link to dropdown to select SMS

  3. Enter the phone number

  4. Click Save and preview/test the button


How to Add Click-to-Email Buttons

To create a link that people can click/tap to initiate a phone call:

  1. Click on the button in the funnel or website builder

  2. On the right side under Button Actions, use the Link to dropdown to select Email

  3. Enter the Email

  4. Click Save and preview/test the button




Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons

Feedback sent

We appreciate your effort and will try to fix the article