Under the new A2P 10DLC service for sending messages via 10-digit long code numbers in the United States, there are changes to how message-sending throughput is allocated. A2P 10DLC message throughput in the US will now be determined based on your Trust Score and your Use Case (“Campaign”) type. This guide gives an overview of these changes, and how throughput is allocated.
Link for more info https://support.twilio.com/hc/en-us/articles/1260803225669-Message-throughput-MPS-and-Trust-Scores-for-A2P-10DLC-in-the-US
What is a Trust Score?
A Trust Score is a score assigned during Brand registration with The Campaign Registry (TCR - the 3rd party that administers the US wireless carriers' new registration system). When an A2P Customer Profile registration for US 10DLC messaging is submitted to Twilio, we send this information to TCR for review. Twilio also submits the Brand for "secondary vetting," which assigns a score from 0 to 100 and gives access to higher default throughput and message limits toward US mobile carriers.
The Brand registration process uses a reputation algorithm to review specific criteria relating to your company, and then assigns a “Trust Score”. In short, the higher your Trust Score, the higher your messaging throughput (MPS).
Trust Scores are static and do not automatically change over time.
T-Mobile will also impose daily message limits toward their subscribers. See T-Mobile daily message limits for long code messaging with A2P 10DLC for complete details.
What if I am not satisfied with my Trust Score? Can I appeal?
Low Trust Scores can result from the following:
- Data discrepancies in the information you submitted in your A2P registration, such as a different address than the one associated with your official business registration number (e.g. EIN).
- A small brand footprint
In general, smaller organizations and those with less business presence will receive lower scores.
If you receive a low Trust Score, Twilio will do our best to offer guidance on possible causes or resolutions for a low score. If this applies to you, please contact [email protected] and include the Account SID corresponding to your A2P registration.
The appeal is free if you received your score less than 45 days ago. For trust scores received more than 45 days before the appeal request, a secondary vetting fee of $40 is required.