Ways To Avoid The Spam Folder When Emailing - Email Marketing

Modified on Fri, 5 Aug, 2022 at 4:41 PM

There are many reasons for an email service provider to potentially flag your emails as spam. Here you will find the most common reasons why and how to fix them!

Sending From a Public Domain

If you are sending messages from a free domain like gmail.com, yahoo.com, etc., your messages will likely go to the spam folder. You'll want to be sure to send mail from a domain that you own and that matches your branding.

DMARC

If the domain you use to send mail has a DMARC policy but you haven't verified the domain in with your SMTP provider, your messages will likely go to spam. Check with your SMTP provider for instructions on how to ensure your email messages pass DMARC.

List Health & List Collection

If all of the technical pieces above are covered, list health and list collection are the next most important factors to determine deliverability. Be sure that:

Everyone on your list gave direct consent to receive email marketing from you
Your cold subscribers are cleaned from your list regularly
Your forms are secured with double opt-in

Sending Internal Mail

Are you sending messages to the same domain that the message is coming from? For example, sending from [email protected] to [email protected]. If so, it's common for these internal messages to go to spam. This is because your mailbox sees that it's receiving a message from itself, but it knows that it didn't send the message. This makes your mailbox think it's being spoofed, and it sends the message to spam. **** If you're just sending internal mail to test your messages, we recommend using a free email like gmail.com. If you need to send mail internally outside of testing, you'll want to have the person who manages mail for your domain whitelist the IP address of your SMTP provider.