MarketingPlex's Email Marketing Guide

1. Segment your audience:
   
   

   • Example: "Dear [First Name], as a first-time homebuyer, we’ve gathered resources just for you!"
     
     

2. Compelling subject lines:
   
   

   • Example: "Unlock Exclusive Off-Market Properties - Limited Time Opportunity!"
     
     

3. Personalization:
   
   

   • Example: "Hey [First Name], we thought you might be interested in these new listings based on your past views!"
     
     

4. Clear call-to-action (CTA):
   
   

   • Example: "Click here to schedule a property tour today!"
     
     

5. Compliance:
   
   

   • Example: "You are receiving this email because you signed up at [website]. If you wish to unsubscribe, click here."
     
     

6. Testing:
   
   

   • Example: Test "Schedule Your Tour Today" vs. "Book Your Property Viewing" in the subject line to see which performs better.

For email marketing with MarketingPlex, ensure you follow these key rules:

1. Unsubscribe Option: Always include a clear unsubscribe option.
   
   

2. Clear Branding: Identify your business clearly within the email.
   
   

3. Relevant Content: Ensure your content is relevant to the recipient's preferences.
   
   

4. Compliance: Follow CAN-SPAM regulations—do not send unsolicited emails or use misleading subject lines.

****DON’T FORGET TO RAMP UP YOUR EMAIL TO WARM IT UP!

What is Ramp-up?

Ramp-up: A gradual increase in email frequency over time, designed to warm up your email list and avoid being flagged as spam.

These rules help ensure that your email marketing campaigns stay compliant and effective.